Social media for small business is becoming almost a must in today’s technological world. Social media can also be daunting because it takes quite a bit of time to figure out and to do. According to Mashable, a popular digital news and business website, there are 5 lessons that small businesses need to learn about social media.
1. Social Media Isn’t the Place for the Hard Sell
So many small businesses when they first start publishing on Twitter or Facebook think everything they say has to be how great their company is and how much everyone needs them. Instead social media is about building connections, relationships and trust, so when someone needs a business like yours, you’ll be the first to come to mind. Think of it like a networking morning coffee meeting, except on a cyber level. You don’t build your whole business from the morning coffee meeting; it’s about building connections and hopefully referrals.
How do you build these connections and trust in cyber space? You do this by providing informative blog posts and engaging people by commenting on people’s tweets and Facebook posts. Answer people’s questions. You want people to think of you as the ‘go to’ person on your topic of expertise.
2. Social Isn’t About Self-Promotion.
Even though you want to be the ‘go to’ person, this doesn’t mean you talk about yourself all the time. It is not necessary to tell everyone how good you are. You tell them by showing them what you know with the informative blogs or, if something in the news can relate to your business, tweeting about it and engaging others on the news topic. Remember: those that are good at their business never need to say how good they are.
3. You Don’t Have to Be Everywhere
There are so many social media websites out in cyber space these days. If you try to keep up with all of them you will spend your whole day trying and failing. You pick and choose which social media sites you want to join, depending on your customer profile and what makes sense for your business. For example, if your business is very visual, then Pinterest would be worthwhile. Choose social media sites where the people you want to target are active.
4. You Don’t Have to Keep Up with the Big Brands
Big companies have big budgets, and their campaigns also have big budgets. The small business can’t offer the major brand’s campaigns, but they can take the ideas of the big companies and downsize it to what they can afford.
One thing any small business can do is run a contest on their Facebook page. Ask users to ‘like’ your page and fill out an entry form. Then, at the end of the contest, pick a winner from the people that liked your page and entered the contest. The prize can be a service you offer or a modest prize. This is a great way to drive traffic to your Facebook page and create awareness for your brand.
Social media can be a process of slow growth, but through the connections created, your clients will be more loyal because you built trust with them and continue to interact with them on a regular basis.
5. Social Media Isn’t “Free”
You might be thinking, “What do you mean? I thought social media was free to use.” It is free money-wise. There is an old saying by Benjamin Franklin, “Time is money.” He is so right. Your time is what social media is going to cost you. Coming up with blog posts, tweeting, and interacting on Facebook and Google+ all take time. You might be surprised how much time you could end up spending on just the social media aspect of your business. In some cases, it makes sense to outsource social media and concentrate on other aspects of your business. If that’s the case for you, we’d love to help out. Give us a call at 763-548-2297 or contact us online. Snap Agency is a web marketing Minneapolis company that specializes in helping businesses grow through Internet marketing.