Paid online advertising, such as PPC and Facebook ads, is a great way to drive targeted traffic to your site and increase conversions. But it’s important to know where the traffic is coming from and what your visitors are looking for. These simple tips should help you create a successful campaign while providing you with more information on your visitors.
1. Create a targeted landing page for each advertising campaign.
Don’t just send potential customers to your site and let them wander around. If you do, chances are slim that the customer will take the action you want them to. A perfect landing page will be a single column with no navigation, totally focused on your message. Always keep your message tight and moving towards the action you want the visitor to take.
2. Keep a consistent message.
For example, if your ad is for “Discount Cruises to the Bahamas,” make sure your headline on the landing page carries the same message. Don’t send your visitors to a page for “Discount Cruises.” They’re specifically looking for “Discount Cruises to the Bahamas” and will quickly navigate away from the page if it’s not what they’re looking for.
3. Make it all about the visitor.
Features are good, but benefits stir your visitor emotionally. Create a vision for your visitors and help them feel the benefit.
4. Use testimonials.
Sincere testimonials about the product will help your visitor be more comfortable making a purchase from your site. To help your visitors move on to making a purchase, be sure to put your best testimonial close to the “Buy Now” button.
Whether you’re selling a product or offering a service, these tips will help you run a more focused and successful online advertising campaign. You’ll know where your visitors are coming from and what they’re looking for. So give it a try and get ready for some great results.
Contact us for help creating an effective online marketing campaign. Snap Agency is a PPC company in Minneapolis that specializes in helping businesses grow through Internet marketing.