snap // case study

Bumpidoodle

Social Media Marketing

Bumpidoodle is a fun, playful company that manufactures kid-friendly animal cushions, pillows, dinnerware and more. They came to Snap needing help promoting their launch in 1,700+ Target stores. The bumpidoodle brand was created, designed and continues to be developed in the USA.

The client’s goals for this engagement were to create awareness for their launch in Target stores and build a brand identity online.

Build a Strong Brand

Bumpidoodle Target

185
weekly impressions
13
earn media mentions
8
of sales came from social

Problem // Solution

At the time, Bumpidoodle did not have a strategy for social media marketing. Furthermore, the outdated website did not support the Target launch.

Following an extensive discovery process of competitive and internal analyses, a strategic social media marketing plan was developed for Bumpidoodle. This plan included designing their social pages as well as creating various forms of media, including graphics and video.

Reaching out to influential bloggers in this space, typically “mommy bloggers”, for product reviews has, and continues to be, a valuable source of promotion and web traffic.

The website was redeveloped  in the WordPress CMS, vastly improving its design and functionality. The current iteration is built in the Magento platform, allowing the company to sell directly to consumers and capture more revenue.

RESULTS

Bumpidoodle’s social channels grew quickly. Within the first 30 days, before they even launched in Target, the following results were produced.

  • 185,000+ weekly impressions on Facebook

  • 4,525 views on character videos with 407 comments

  • A growth from 0 to over 200 Facebook fans

  • Commitments from 13 bloggers to review product and link to the website

After a successful stint in Target and the corresponding social campaign, the Bumpidoodle brand decided to sell product direct to consumer online. Their motivation for this shift was to capture more revenue while capitalizing on the substantial growth of their brand as a result of working with Snap. Snap built their Amazon presence and, later, their own ecommerce site.

Today, nearly 50% of their site traffic results from a social interaction. Pinterest alone drives over 80% of their referral traffic.

Although their social channels are managed as a means to grow brand awareness and not direct sales, 8% of their total sales can be directly attributed to a social interaction.

Bumpidoodle-pinterest