PPC (Pay Per Click advertising):
Client: Equipment Service Company – Service and Repair, based in Minneapolis, MN
This client came to us because 100% of their customers come from searching the internet. It is critical that they are #1 in paid search EVERY DAY. They had used a couple of “self taught” individuals to manage their PPC campaigns and were concerned about the return on ad spend.
Goal: Increase new customer leads with the current advertising budget
Our Strategy: We implemented a bid management system on existing PPC campaigns in order to meet the client’s goals for position & impressions.
Time Period: 4 weeks
Results:
PPC:
New customer leads from PPC increased 25%
New customer leads from PPC increased 25%
Organic Visits:
New customer leads from FREE visits increased 11%
New customer leads from FREE visits increased 11%
