snap // case study

Green Biscuit

Social Media Marketing

Green Biscuit is an off-ice hockey puck brand that was developed by former NHL and University of Minnesota hockey player, Tom Pederson. These pucks are specially designed to be used on any surface, yet move like a puck would on ice. They were about to participate in’s “Get on the Shelf” competition.

The goals for this engagement were to create awareness of the Walmart competition, gain votes from fans and increase their social media presence to drive sales.

Get More Fans

green biscuit logo

increase in new site visits
social impressions
earned media mentions

Problem // Solution

Green Biscuit came to us as they were participating in Walmart’s online competition, “Get on the Shelf” at They needed to optimize Web content to create a consistent and relevant social media presence. Our goal in this task was to create awareness of Green Biscuit’s participation in the Walmart competition, gain votes from fans and drastically increase their social media reach to drive sales.

Snap’s solution to Green Biscuit’s dilemma was twofold: we utilized both social media marketing and reputation management. We started our project by updating Green Biscuit’s existing social media channels, accurately reflecting their brand character and building a fan base through Facebook advertisements. Product reviews were also featured on influential hockey blogs to increase awareness.

To manage our client’s reputation, we implemented search tools to identify and reach out to consumers spreading the Green Biscuit brand online. And finally, we created an online customer service solution center to resolve customer issues.


Once again, Snap was successful in enhancing our client’s brand presence online. Green Biscuit’s social media channels show increasing engagements in the hundreds by a loyal worldwide fan base. We are proud that many of our social posts were shared by former NHL stars such as Mike Modano and Jamie Baker, and local Minnesota sports personalities including Tom Barnard and Mark Rosen. We were able to earn coverage for Green Biscuit in the Twin Cities Business Journal and influential hockey news publications like Let’s Play Hockey, Minnesota’s Mr. Hockey and Youth Hockey Hub among others.

With all of this, we were able to push Green Biscuit into the final round of Get on the Shelf, which gave our client a chance to pitch their product to Walmart’s buying team and receive several spots in a series of webisodes.

Throughout the entire campaign, which ran from August to almost November, Green Biscuit totaled over 3,100 visits to their website, with 2,290 unique visitors. We totaled over 9,000 page views and we saw a hefty 73% increase in new visitors to our client’s site.

Let’s hear from the client:

“Snap Agency has done great work building awareness and interaction with our fan-base online using social media marketing. Snap has given Green Biscuit more visibility and exposure to broad markets, rather than just those in the hockey world including internationally.”

- Green Biscuit