Service: Facebook Contest
Goal: Increase Facebook fan base and fan engagement
Our Strategy: In the month leading up to Father’s Day, we invited users to “like” the Mower Source page to be entered into a drawing for a new lawn mower as a Father’s Day Giveaway. During the contest, we posted information and educational and humorous content to engage fans. We also ran Facebook Ads to promote the contest for a portion of the contest time frame.