SOCIAL MEDIA

Client: Restaurant

Service: Facebook Contest and Ads

Goal: Increase exposure of the brand to Facebook users and increase the engagement of Facebook users with the brand

Our Strategy: We invited users to “like” the Solos Pizza Facebook page to be entered into a drawing for daily prizes and a Grand Prize giveaway at the end of the contest. We also ran Facebook Ads to promote the contest, targeting a specific set of zip codes around the newest Solos Pizza location.

Results:

Metrics Before:
  • Average Daily New Likes: 2
  • Average Daily Engaged Users: 21
  • Average Daily Total Reach: 422
  • Average Daily Viral Reach: 134

Metrics After:
  • Average Daily New Likes: 5
  • Average Daily Engaged Users: 40
  • Average Daily Total Reach: 4,468
  • Average Daily Viral Reach: 726