Ranking high in the search engines and increasing sales are every business owner’s dream and the goal of Search Engine Optimization. Getting there is a lot of work but so worth it when you find yourself on the first page of the search results on Google. So how do you get there? Follow these tips and you’ll be on your way.
1. Do Keyword Research.
Probably the most important aspect of optimizing your website is keyword research. Many of us think we know what our visitors are looking for and skip this step. Unfortunately, most of the time we’re wrong about the search terms our potential customers are using.
So invest time in doing the research and selecting the keywords to help you reach your target market. Avoid highly competitive keywords and focus on search terms that have a good number of searches but less competition to target.
2. Use Keywords Strategically.
Placement of your keywords on your page will affect the placement of your site in the search results. Use your keyword phrase in the page title, in the description meta tag and the keyword meta tag, in the first line of copy on the page and in the subheading.
Write the copy with the visitor in mind and don’t overuse your keywords. Although meta tags aren’t as important for search engine results as they once were, the description will be displayed in the search results and can be an important factor in encouraging click-throughs.
If you don’t enter your own meta description, the search engines will create one of their own, which may or may not be an accurate description of the web page.
3. Make Your Site Easy to Use.
Quick-loading pages and easy navigation make it easy for your visitors to get to your site and find what they’re looking for. Graphics should be optimized and links should be easy to identify. Providing quality content will keep your visitors coming back and encourage other sites to link to yours.
These steps are only a small part of SEO but can greatly improve your ranking in the search engines in just a few months.
Need help optimizing your website? Contact us and let us help you increase your chances of reaching page 1 in the search engines. Snap Agency is a Minneapolis SEO company that helps businesses grow through the power of Internet marketing.