There’s a new mobile map app in town. Apple recently announced the launch of a new mapping product called Apple Maps that includes local search, real-time traffic reports, navigation directions, 3D mapping, and Siri integration.
Apple is throwing down the gauntlet for Google Maps and taking broader control of the mapping features available for iPhone users. The advanced mapping features offered by Apple Maps are designed to help the iPhone better compete with Android in a demanding market.
What’s the difference between Google Maps and Apple Maps?
Although Apple Maps doesn’t include the equivalent of Google Street View, it does offer features that could be beneficial for local businesses. The local search results included in Apple Maps display local business information such as Yelp ratings, reviews, deals, and photos.
What does Apple include that Google doesn’t?
- Yelp reviews
- Siri integration
What doesn’t Apple Maps include?
- Public transportation directions (a bummer for big city dwellers)
- Street view
Why does Apple Maps matter for small business?
Apple Maps will soon be joining the ranks of local search directory listings. With 30.2% of total mobile users using Apple and potentially the map feature on their device, the debut of Apple Maps is a huge opportunity for small businesses to get found online by mobile users.
With more users searching for local businesses online than ever before—including on smartphones—local businesses need to make sure their business is visible online. Will customers be able to find you on a local search map? The more places you can list your business—including Google Places, Yelp, Bing Local, Yahoo Local, and Foursquare—the easier it will be for customers to find you.
Get found online
Stumped on how to get your business listed on Apple Maps and other search directories? Snap Agency is a Minnesota SEO firm that specializes in local search and directory listings. We’d love to help. Give us a call at (763) 548-2297 or email us here.
