Smart business owners know that being involved in the world of social media generates revenue by building brand awareness and offering your current satisfied customers a means by which to help you gain new business. In fact, for a business based on referrals and word of mouth, social media is a dream come true.
Moving towards your marketing goals has to start with becoming educated about where you are. Here are a few ways to gain knowledge about how successful your current social media efforts are.
Record the number of Facebook fans you have each week. How many new fans are you gaining over the course of a typical week? Is increased activity associated with any particular promotion?
Are people talking about you? Record the number of mentions you are getting each week. Note whether those numbers spike during an advertising campaign or press release.
How many new visitors are clicking through to your site? Almost every website hosting site offers simple analytic tools that allow you to see the number of new visitors broken down by date, time of day, physical location, and the site they came to yours from. Make sure those analytics are serving you well by noting when you see a spike in activity on your website, and what’s driving new visitors to you.
Measuring Facebook mentions and fans can be done with Facebook Insights. Use this free tool to keep track of activity on your Facebook page, and use those clues to tailor your marketing campaigns to the wants and needs of your audience.
A simple, free way to track your conversion rate for your website is offered by Google. Google Analytics is a simple tool that will show you if your marketing efforts via Pinterest, Twitter, and Facebook are driving real users to your virtual door.
Social Media Services – Minneapolis
For more information on how to measure the success of social media for your small business, please contact us at 763-548-2297 or online. Snap Agency is a Minneapolis marketing firm that specializes in helping businesses grow through the power of the Internet.