According to Gregory Lyons, senior analyst of iCrossing, Facebook is slated to reach 1 billion users later this month. Facebook has become one of the most unifying forums the world has ever witnessed, revolutionizing human interaction. What was once just Zuckerberg’s collegiate social experiment has now become a major conduit for exchange of global information.
The Beginning of Social Marketing
It didn’t take progressive marketers long at all to discover the social opportunities that could be utilized online via Facebook ads. People were exploring the forum for all sorts of information anyway, so consumerism was a natural fit. So natural, in fact, that ComScore’s recent study on Facebook’s marketing success shows it to be wildly effective. How effective, then, could Facebook’s platform become for advertising your goods or services?
Fans and friends of friends were shown to increase a brand’s sales by as much as 21-38% after four weeks’ time. While impressive, those percentages are not as staggering as the 70% of Facebook advertising brands who experienced a 3 times or better return on their ad investment.
While such high returns are largely unprecedented in the corporate world using traditional marketing channels (print ads, radio blurbs, and TV spots), such positive returns are possible on Facebook because of the exceptional connectivity between its users.
Why Social Advertising Works
Facebook advertisers reach out to their potential customer in that person’s comfort zone, making individual customers feel as though the message addresses his/her goals and aspirations. This fact in and of itself, along with the progressively minded format of the advertisement, encourages that consumer to spread the word about your company, often times enlisting their friends as your followers. Subsequently, your company harnesses the exceptional human connections that are built from Facebook’s functions.
Taking Social to the Front Lines
Those businesses that have the patience to court future customers through Facebook’s advertising components are reaping huge dividends. Are you ready to see what social advertising can do for your business? Give us a call at (763) 548-2297 or email us to see how we can give your Facebook campaign that extra pizzazz so that your fans and their friends will all become your customers.