By now, most business owners in the US have heard of Pinterest—the online visual inspiration board that allows sharing, drives traffic to your website, and lets you express the unique personality of your business in a very effective way.
Pinterest is only two years old, and it’s the first of its kind in the realm of visual social media. Many business owners are confused about how to use it to their advantage, much less use it as a tool to express themselves to their target market. These three quick tips to get your target market’s attention on Pinterest will get you off to a great start.
1. Your successful internet marketing campaign hinges on your website, and the best way to help your customers help you is to add a Pin It button to the visuals on your site. Your tutorials, tips, lists, and photographs can all be “pinned” by your customers. Their followers on Pinterest can see those pins and click through to your website.
2. Engage with other Pinterest users by repinning content that you think your customers will find helpful. Customers are looking for more than just shopping opportunities on the internet. They consider it a main source of information, and positioning yourself as an expert in your field is undoubtedly one of your marketing goals. Be a problem solver for your customers, and your business will grow. Pinterest is a great way for you to get the word out about your expertise.
3. Sync it up. Connect your Facebook, Twitter, and Pinterest accounts so that your followers on other social networking sites can see that you have a valuable Pinterest presence. This Small Business Pinterest Starter Guide advises, “The more ways you can make Pinterest part of your marketing efforts, the bigger the account will grow and the easier it will be to make content spread.”
For more expert tips on how to help your business grow using Internet Marketing strategies tailored for small businesses, give us a call at (763) 548-2297 or contact us by email. Snap Agency is an Internet marketing firm in Minneapolis that helps businesses grow through the power of digital marketing and social media.