Reading what the best SEO’s in the world have to say is an excellent way to improve your skills. Tactics can change, and algorithm updates may influence the way that SEO works.
If you’re not reading some of these blogs, then you’re going to fall behind your competitors who are. Obviously, learning without action is almost useless. Take what you learn from these websites and make sure that you go ahead and apply it.
Each blog will share different posts about widely different topics. It’s a good idea to check out each of them at least once per month and scan any articles which seem like they could be beneficial or enjoyable.
If you’ve never heard of Backlinko, you must be living under a rock. Created and ran by Brain Dean, it’s the ultimate backlink resource.
Brian posts very rarely, but when he does you better read it.
Most of his posts are many thousands of words and include information that changes the game.
Brian is a white-hat SEO who believes in outreach. Almost all of his articles are about the tactics that you can use in content marketing and how to refine your strategy. As an SMB this will be perfect for you.
Neil Patel is the most popular SEO in the world. The President even recognized him.
Neil has a few different websites including CrazyEgg.com, NeilPatel.com, and QuickSprout.com.
All of them share similar but slightly different content. Neil is an expert who has been working in the industry for many years. He’s an excellent read for beginners and experts alike.
The great thing about Neil’s blogs is that the talks about such a wide variety of topics.
Ahrefs is a backlink and research tool that you can use for competitor research. They have a fantastic blog that focusses on hard data.
Every post they create is full of statistics and graphs, so you know that it’s factual.
If you’re interested in content marketing, then Ahrefs is a must-read.
Nathan Gotch owns Gotch SEO. Nathan has been a leader in the SEO industry for many years, and although his blog isn’t as popular as it once was, it’s full of valuable information.
Gotch SEO is a great read for beginners. Nathan adequately covers broad topics that other blogs struggle to explain in the same depth.
Rae Hoffman owns SugarRae.com. She’s the leading female SEO and is also known for covering topics like social media, blogging and affiliate marketing.
Rae has been known in the industry for almost a decade and will continue to be popular for years to come.
She rarely blogs anymore, but her website has hundreds of old blog posts that are still valuable to this day.
Search Engine Land
Search Engine Land is one of the most popular news sites. It’s the BBC of the SEO world and should be your go-to source for the latest news and interviews with industry leaders.
Although they don’t have the same actionable content that blogs like Ahrefs and Backlinko have, it’s important to keep up with updates and industry news.
Moz is a competitor to Ahrefs and is primarily known as a backlink research tool. Originally known as SEOMoz, Moz was popularized by their CEO Rand Fishkin.
Rand is a hardcore proponent of outreach and certain marketing tactics. He leads the charge for ‘white hat SEO’ and has been vocal in his distaste for PBN’s and similar methods.
Moz is one of the best blogs for SMB’s who don’t have a great understanding of SEO and are looking for actionable tips for their local business.
SEO Nick was sold a while back by the original owner, but it still features hundreds of in-depth articles on topics like keyword research and backlink analysis.
Just like Moz, SEO Nick is perfect for beginners and local businesses. Most of the themes are basic to intermediate, perfect for non-professionals who are interested in growing their businesses.
Barry Schwartz runs SE Roundtable otherwise known as Search Engine Roundtable. Barry is one of the most recognizable names in the SEO industry and a trustworthy source of industry news.
SE Roundtable is a competitor to Search Engine Land, providing the latest industry news and information about algorithm updates.
Barry makes plenty of posts each day, making it an interesting website to check up on each morning.
Point Blank SEO
Point Blank SEO is owned by Jon Cooper and became famous after he created a huge list of almost every single link building technique ever discussed.
Jon doesn’t blog regularly, but the content which is already on the website is some of the most valuable in the entire industry.
If you’re looking for comprehensive articles that cover complex topics, this is the site to read.