If you’re competing online, you need to understand the importance of SEO. Search engine optimization refers to the way customers find your business when they are searching online. It’s the practice of creating a web presence that improves your ranking by popular search engines, causing your company name to be listed near the top when consumers search for your product or service.
Snap Agency has created an effective model to improve your rankings by search engines, making yours one of the first names potential customers will see in their search results. This drives more people to your website, just when they’re ready to buy.
Austin SEO Services that Work
We offer a unique combination of services to increase the number of visitors who go to your website every month. Once there, they will learn of your company’s value proposition and will have all the information they need to make the purchase decision.
Our strategy employs a three-pronged approach.
When a customer arrives at your home page, they decide within a few second whether they will remain there and look around, or click away. To get them to stick around, you need to clearly communicate that you understand the problem they have and that you have the offering to solve that problem.
Snap Agency has identified four strategic areas that need to be addressed in order to keep prospective customers on your website. These optimization strategies are:
- A brand message that is clear and compelling
- Copy that engages the customer and addresses the problem they are looking to solve
- Keywords that are appropriate to the prospect’s pain points
- Technical SEO requirements to improve search ranking
Quality content is what keeps people on your website. Great content gets shared on social media, which brings more people to your site, increasing your pool of prospective customers. Good content also increases your site’s authority which is an important ranking factor.
The content marketing specialists at Snap Agency will create custom content for your site, keeping in mind the specific kinds of information your prospects are looking for. Your customers will visit your site repeatedly to see what’s new, and they’ll share relevant contact with their networks, driving additional traffic.
Having high-quality links to other sites is another way to increase your website’s authority. Think of it as another site giving your site a ‘vote of confidence.’ The more votes you get, the more authority your site has and the higher your search engine ranking will be.
Snap Agency has a team of researchers who will seek out other sites that would be good candidates for you to link to and facilitates the connections with those sites. Sharing content with other sites is also a good idea.
Snap Agency Provides Leading Austin SEO Services
We keep on top of the latest developments from all the major search engines, including the changes they make to their algorithms and how those affect your rankings. We are fanatical about having the very latest information that will help you improve your digital marketing efforts.
With Snap Agency, you’ll have a dedicated account manager who will provide you with regular reports and updates so you can see exactly how your digital marketing campaign is performing. When you are successful, we are successful, so we want to be sure we’re doing everything we can to improve your return on investment.