Hundreds of articles have been written about how businesses can generate more traffic to their website and therefore make more sales each month. Unfortunately, most of them forget that most businesses are run by hardworking men and women who don’t have much spare time.
They don’t have the time to go out and do huge outreach campaigns, to network with local journalists or to create epic guides. That’s why many of them hire us to do it for them.
However, even with limited time each month there are things that you can do to generate more traffic, although they won’t be as effective as what we can do for you.
Optimize Your Existing Pages
Firstly, you should ensure that the pages which are already ranking for keywords are well optimized so that you rank as high as possible. Optimizing your on-page SEO can have a significant impact on your rankings and therefore generate more traffic.
To optimize a single page doesn’t need to take a huge amount of time, but it does require some understanding of the best practices of SEO so that you can avoid a penalty.
On-page SEO is still crucial to ranking for the most competitive keywords, and by optimizing your existing pages, you can often push your page up the SERPs and drive more traffic to your page.
Build More Links to Your Pages
Once that page is well optimized you’ll be ready to move on to your off-page SEO so that you can increase your rankings even further. The absolute best way to increase your rankings is to build more links to the page that you want to rank.
Links can be built in thousands of different ways, but some of the most effective ways will include; guest posts, resource pages, infographics, videos, and citations.
By building a few quality links, you can help to push your page up the rankings, thus driving more traffic to your website. You might not know, but over 50% of all traffic goes to the first three results in Google.
That’s why it’s so important that you hire an SEO agency like ourselves who can work to optimize your pages, build links and improve your rankings.
Post on Social Media
Social media is important for all businesses, regardless of if you’re selling directly to consumers or other businesses. It’s an effective way to communicate with your customers, to find new customers and to educate your audience.
Millions of local businesses across the world have been revolutionized by social media. It allows you to open your business up to a larger audience, bringing more people to your website and giving you the opportunity to sell to them.
Create More Blog Posts
Blog posts are a crucial way to bring new customers to your business. Studies have shown that companies who run active blogs bring in substantially more traffic from search engines each month, meaning more people are landing on your website.
Each of those people who come to your website is a potential customer, so, by blogging more, you’re giving yourself more opportunities to convert people into paying customers.
Make Your Website Faster
The speed of your website obviously impacts the people who try to visit it, but it also plays a huge role in deciding where you rank for your keywords. Google and other search engines use page speed as one of their ranking factors because nobody wants to visit a slow website.
If you want to increase your rankings for only 30-minutes work, move your website to a better hosting service or decrease the size of your web pages.
Improve Your Mobile Experience
With more and more people using the internet on their phones it’s got to the tipping point where every website must be mobile optimized. It’s not okay to serve a desktop version of your website to mobile users; it must be responsive.
This means that all of the elements on your page must shrink and expand to the size of the user’s screen. This will allow them to have an enjoyable experience, making them far more likely to purchase. But it will also improve your rankings, bring in more traffic each year.
Optimize Your Google Local Business Listing
Finally and possibly most importantly of all, you must ensure that your local business listing on Google is the absolute best listing that you can create. You need to provide all of the information that you can, including a phone number, a website, and tons of photos.
This incentivizes Google to show your listing to local searchers and also makes people more likely to leave reviews, which will, in turn, increase your rankings, presuming they are positive.