Creating and executing digital strategy is daunting. If you’ve never managed an Adwords, Bing Ads, Yahoo Ads or other platform account before, you will very likely have no idea what you’re doing. Thankfully for you, there are choices in the SEM industry.
There are several SEM training platforms, and although they may be expensive can be very helpful, making it possible for you to learn all you need to know and move forward as your own personal expert. Finding someone with knowledge/desire internally can be particularly cost effective, especially if their current duties are similar in nature or allow for additional work load. External hires – such as bringing in a new full time employee, consultant, or hiring an agency – are a third and handsome looking option.
There’s no way to properly justify creating a new account/campaign and running it effectively in this section, but I will leave you with this: Always test what you are doing, don’t be afraid to look for help and keep consistency from your website to your digital ads (use keywords, branding, and a message reflective of your image).
Remember, we’re always here for you if it ever feels like too much, or you’re curious about what your business could be doing better.