Anyone who’s delved into Google Adwords or Google Adwords Management has run up against the problem of spending too much money on clicks that don’t convert or impressions that don’t…

Seriously, what’s the difference? Why do people use multiple terms to describe the same thing? It almost feels like a situation created to intentionally cause confusion; and who knows, that…

When searching for a potential college or university, most people will spend hours upon hours researching, comparing and investigating the variety of options that are out there. With over 2,400…

What happens when you combine a massive brand with a complete (hypothetical) SEO + SEM strategy? Ultimately this is an exercise for us at Snap Agency and a demonstration of…

Thanks Google! Real nice. In case you don’t keep up with the latest Google AdWords related news, Google has removed the side bar ads that used to appear to the…


This post can be summed up with one ludicrous statement: Remarketing is the Mark Ruffalo of advertising tools. Let that sink in. Need I explain more? In 13 Going On…

Impossible to explain in a short period of time. Over-hyped. The next big thing. Today’s big thing. Yesterday’s big thing. Tomorrow’s big thing? So many bloggers and advertisers are…

