Anyone who’s delved into Google Adwords or Google Adwords Management has run up against the problem of spending too much money on clicks that don’t convert or impressions that don’t…
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Seriously, what’s the difference? Why do people use multiple terms to describe the same thing? It almost feels like a situation created to intentionally cause confusion; and who knows, that…
When searching for a potential college or university, most people will spend hours upon hours researching, comparing and investigating the variety of options that are out there. With over 2,400…
What happens when you combine a massive brand with a complete (hypothetical) SEO + SEM strategy? Ultimately this is an exercise for us at Snap Agency and a demonstration of…
Thanks Google! Real nice. In case you don’t keep up with the latest Google AdWords related news, Google has removed the side bar ads that used to appear to the…
Windows 10: Coming Soon Microsoft’s new OS, Windows 10, is available for widespread use to current Windows 7 and Windows 8 users on July 28th. Historically this wouldn’t have been...
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This post can be summed up with one ludicrous statement: Remarketing is the Mark Ruffalo of advertising tools. Let that sink in. Need I explain more? In 13 Going On…
Impossible to explain in a short period of time. Over-hyped. The next big thing. Today’s big thing. Yesterday’s big thing. Tomorrow’s big thing? So many bloggers and advertisers are…
Display On With a low budget and a desperate need for brand awareness, many businesses will face a tough, uphill battle to gain any ground in SEM; you have options...
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SEM, PPC, CPC, other acronyms. Advertising has evolved into a multi-channel beast that needs to be fed in a variety of ways, traditional and digital. With that said, it can...
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