Take a peek at your Google Analytics, specifically at the traffic by OS. Any users coming from Windows (Except the 30 people still using XP and Vista) are about to start using Bing as their primary search engine. Windows 10 has taken the menu area in an OS to it’s next logical progression, adding a search engine function. John Gagnon’s insight dives into the reasoning, “Search is changing. When looking to the future, there is huge opportunity to bring the search engine to where people are. If Bing powers AOL, Yahoo, web search on Siri and Cortana – there are more ways to get you to search. That’s what we’re excited about. And why we’re so excited about Cortana being on the desktop of Windows 10.”
To gauge the impact this might have on one of our clients I checked traffic by OS for them, roughly 65% came from Windows 7 & 8. Taking the speculation one step further, if the adoption rate for Windows 10 is above 82% no significant changes would occur unless people are taken with the embedded Search field. If that happens, how can we not expect a dramatic shift in the volume of searches being performed in Bing?
The Windows 10 search field can be activated by voice (Cortana) or through a typed search, the demo we saw showed a pop-up including possible results, then we were brought to the bing results. It’s not a stretch of the imagination to see this as a very convenient way to search; it requires less steps than opening a browser, and it’s kind of refreshing to see something new in an OS. When asked about the future of voice search, John sees this becoming a larger part of search everyday, “Traditionally, when you searched you went to google.com (or maybe even bing.com). But there are new habits forming around search – think Siri, Cortana or Google Now. You ask an assistant a question, it answers, or it sends you off to a search. That’ll become more and more commonplace.”