Search engine optimization and time-tested marketing strategies are converging. In the last several years, there has been a significant change in the definition of SEO and the resources required to execute on it.
Certainly, the checklist of best practices that ensure that a website’s content is crawlable, indexable and understood by search engines will continue to be an essential piece of SEO. But, the strategies best-suited to improve organic search appearance and drive traffic for the long term are dependent on conducting solid research, producing quality content, building relationships, and distributing the message to the relevant channels – AKA marketing.
Like many other companies that provide SEO services, we are constantly adapting to the tactics that produce results and structuring our team so that we can execute on them. The job titles and skill sets that form an SEO team evolve with the ever-changing algorithms that ultimately determine your place in SERPs.
So, in order to succeed under today’s definition of SEO, who do you need on your team? Sourcing from industry experts, we built today’s SEO Dream Team.
See what each expert had to say as they reveal the seven skill sets of a great SEO team below.
We Asked 7 SEO Experts
We got feedback from seven industry professionals on their opinion of the optimal SEO team. Then, we combined their responses to construct the SEO dream team and define their responsibilities.
If you’re not one that likes reading in-depth blog articles, then I’ve got a solution for you! This blog post has been condensed and made into a SlideShare. Come back to the blog post when you want more details.