We created this ‘ROI of Web Design‘ Infographic partly because everybody will not profit from a website. If you have a business model in place that works on it’s own without a website, or if already have a proof of concept up with a site that’s making you money, you’ll likely find that a professional redesign when done with a conversion centric mindset at the heart that it will be worth it.
A simple way to determine the ROI of a web design project is:
Search Volume x Click Through Rate = Visits
Visits x Conversion Rate = Leads
(Leads x Closing Rate)x(Price – Delivery Costs) = Web Design ROI
The formula may be simple, but gathering the data make take you a little time. You can see that if you make a great site, hopefully both the visits will go up because of a great Web Design SEO strategy, and the Conversion Rate – or at least the # of conversions and the value of each lead will go up because more ideal clients or customers are finding and engaging with the website.
Get the PDF of the book "Getting Found on Google" for free.
Only the best of SEO, Web Design & Marketing