We began working with Choices Psychotherapy immediately following the launch of their new website. This meant starting from scratch: Not only were they driving no traffic, but there was no historic data to build a strategy on. Our standard approach was no longer an option, but we had the industry’s best practices, a history of success and SEO intuition on our side.
The strategy for Choices Psychotherapy would be a test-and-learn approach. Once we started to build traffic, we would be able to make assumptions and adjustments depending on the outcome. In essence, we’d be competing against ourselves. We began with writing all technical elements while the website was preparing for launch so they’d be in place to start earning visits immediately. Next, we prepared a content strategy revolving around the many services this clinic offers to their clients.
Creating content for a psychotherapy clinic is enjoyable and informative, but it’s no easy feat. We were tasked with presenting medical subject matter in a way that’s compelling and accurate, but, more importantly, is searchable. This required a great deal of industry research into most shared content and what keyword trends are on the rise. While there’s no shortage of content available for psychotherapy-related searches, visits from out-of-area visitors don’t provide us or the clinic with a great deal of value. With local SEO at the forefront of the strategy alongside content, we began capturing the right clients in the right areas.