Continuing Education for Teachers (CET) provides teachers with online continuing education coursework, materials and tools to help them succeed in the classroom. The brand aspires to provide today’s educators with all the support and resources they need to create positive learning environments for students. CET came to Snap with aspirations to optimize their Facebook advertising efforts, hoping to reach more teachers who would need to renew their license or seek continuing education to further their career goals.
After meeting with Snap’s Social Media Team, CET identified three key objectives:
- Drive brand awareness growth by increasing followers on social media platforms
- Drive business growth by creating conversions via social platforms
- Create and track key performance indicators (KPIs)
Enlightened and inspired by these goals, Snap’s team got strategic—uncovering data on the social media behaviors of CET’s target audience to find the best ways to optimize awareness and conversions.