Country Jam USA is a renowned music festival in Eau Claire, Wisconsin. The summer event features some of today’s most popular country music artists—drawing in countless music lovers with the promise of an unforgettable weekend experience. Country Jam approached Snap in hopes of bolstering its social follower count and building brand awareness leading up to the summer festival.
After meeting with Snap’s Social Media Team, Country Jam identified two key objectives:
Drive awareness of the weekend festival and Country Jam brand
Create and track key performance indicators (KPIs)
Drawing inspiration from these goals, Snap’s team collaborated with Country Jam to develop strategic social tactics that would foster awareness, engagement and excitement for the big event.