INSITE approached Snap to employ our leading-edge design and development services. As a new brand in the packaging equipment industry, the client needed a compelling and engaging website that would attract prospective leads and convert them into repeat customers. After meeting with INSITE’s leadership and key stakeholders, we identified a few other important project goals. The client needed their new site to boast high authority and visibility on search engines to compete with their well-established competitors. Moreover, they were seeking an elegant online presence that reflected the simplicity and utility of INSITE machines. With these goals in mind, Snap’s team collaborated with INSITE to create a custom digital marketing strategy that would align the new brand for success.
Our strategy development began with a full review of INSITE’s brand and strategy assets. This step ensured that our digital marketing efforts aligned seamlessly with the client’s identity, users and recommendations. Our review also granted us an intimate understanding of the new website’s communication goals, essential visual assets and development path. With sound strategy at our back, our next challenge was set: Design and develop a responsive, human-centered web build that communicates INSITE’s expertise and supports sales growth.