KEB was founded in 1972 by Karl Ernst Brinkmann: an innovative engineer with bold ideas. Since then, KEB has matured into one of the world’s leading providers of automation technology. KEB America’s next-generation solutions give U.S. customers remarkable flexibility across a range of applications, including elevators and escalators, metalworking machinery, energy recovery, and more. With its dedicated team of engineers and problem-solvers, KEB is driving the future of control and automation technologies.
KEB America reached out to Snap to revamp their online presence—and help differentiate their brand to appeal to potential prospects. The client’s original website featured outdated content, and made it difficult for customers to explore their growing range of products and technologies. KEB America also expressed interest in our SEO services to drive more organic traffic and business to their website.
After meeting with the client’s key stakeholders to discuss their marketing strategy and needs, we determined that an in-depth discovery would be the perfect way to kick off the new web build. Our challenge was set: Learn all about the KEB brand, and use those insights to build a responsive website that would appeal to the American market.