Fashion website design presents a unique opportunity for web designers in that it really mirrors a lot of what we do when we get full freedom to spread our creative wings. Fashion designers and web designers both try to be on the cusp of new trends as they start to emerge, and our web design team is an example of that type of thinking.
The challenge with the M.I.N.N.E. fashion website design project laid in the use of the brand, which contrasted with the actual clothing as far as high-end aesthetic goes. The photography, fortunately, truly spoke to the luxurious and sexy comfort that the line was intended to exemplify, and great photography really does have a ton to do with how a website turns out in the end.
With two designers both passionate about the project, the appeal of a fashion website was strong. Both were dead set on the project becoming an award-winning one, and they set in to work on what would become one of the most high-end feeling websites Snap has created to date. Mind you, some of the UI (user interface) elements we used in this visual design wouldn’t make sense on every website, but when it comes to the fashion world, if you’re not taking some calculated risk, you’re probably falling behind.