Pivot Health is a temporary and supplemental health insurance provider that makes coverage simpler and more affordable for individuals and families alike. The provider offers a variety of short-term coverage options that include prescription drug discounts and unlimited doctor consultations, streamlining healthcare for its customers. Pivot’s greatest business obstacle was brand awareness—spreading the word about its offerings to interested markets. The company reached out to Snap in hopes of boosting awareness via social media.
After meeting with Snap’s Social Media Team, Pivot Health identified its key objective: to drive brand awareness growth by increasing following counts on its social media platforms.
Motivated by this goal, Snap’s team initiated research to determine which social media channels Pivot’s primary target audience (millennials seeking short-term coverage) frequented. Our team identified Facebook as the predominant platform used by individuals. With a clear objective and target market in mind, Snap’s social experts set to work on developing a cost-effective social media strategy to deliver results.