Trex Commercial Products is a leading provider of decorative commercial railing systems. Its seasoned team delivers best-in-class products and services across healthcare, higher education, government, and other sectors – creating endless possibilities for innovative commercial solutions. Trex Commercial Products serves its clients across all aspects of their project, from preconstruction and engineering to supply service offerings.
After sitting down with Trex, we realized that close collaboration would be essential to success. The company’s stakeholders had big goals, including a complete overhaul of their website to more accurately represent their brand identity—and expand their target audience through content marketing.
The Trex team wanted a more engaging, dynamic website to showcase their varied and gorgeous projects, while drawing in new users with high-quality content. Trex’s existing site was generating some traffic, but failing to convert that traffic into real sales and leads. That scoped out our challenge: create a beautiful, responsive web experience to attract users and compel them to reach out with project and price inquiries.