Yucatan Foods produces homemade, hand-scooped guacamole for national and regional restaurant chains, catering institutions and distributors. The brand takes pride in connecting avocado enthusiasts with the purest and chunkiest guacamole that money can buy. Yucatan’s team came to Snap with aspirations to increase brand awareness and drive prospective customers to the store locator on its website.
After meeting with Snap’s Social Media Team, Yucatan identified three key objectives:
Drive awareness of brand
Draw traffic to the store locator
Create and track key performance indicators (KPIs)
Encouraged by these goals (and their shared adoration of guacamole), our team members set to work on designing an all-inclusive social strategy that would foster growth and sales for the Yucatan brand.