To gain more visibility on the web, Deneen Pottery enlisted Snap to massively step up their web presence. The old website wasn’t all that bad, but it was dropping the ball at crucial points in the online sales process. Calls-to-action weren’t properly linked, crucial features such as a “mug map” were difficult to use and—worst of all—their site wasn’t mobile-friendly. With more than 30 percent of their website traffic browsing on mobile, you can see why they needed the help of the experts at Snap.
Beyond this, a major opportunity was finding the true differentiating factors of Deneen Pottery’s main value proposition and showcasing it in a visually compelling way. In doing this, plus building out content on their site, we were able to capture more traffic in people’s searches on Google, and other search engines, and convert those visitors into customers.
Not that every website design needs to be award-winning, but we do try. But what’s more important than the three awards (and counting) that our solution won is the amount of traffic and customers the site brought in. And when we see opportunities and believe in a company, we couldn’t be prouder of our role in their success—no matter the percent our website redesign had to do with it (their products are amazing).
