Optimized for SEO
The Mall of America needed a blog that represented the high-quality aspect of the mall and spoke to the up-and-coming millennials that they wanted to attract more of. A professional and visually appealing site aimed directly at your prime demographic will get you more customers and set you apart from the competition. MOA is extremely pleased with the result calling it “fresh,” “compelling” and “high-end.”
If you’re a mall, what do you want your website to say about you? Web design for a mall can be an interesting feat, especially when considering we want the Mall of America to have something fashion-forward and representative of the high-quality stores that fill its halls. Working with the Mall of America to drive people into its physical location was the challenge here.
While looking at high-end editorial-style fashion sites, we broke down what they do well. They include fresh, modern serif typography that basically gives off the vibe of a newspaper for the web. They keep it simple as far as color schemes, and they draw attention instead to the rich content they are presenting. An editorial-style website design can draw the visitor through the site’s content and allow users to get lost in reading rather than focusing on the structure of the site or getting distracted by loud elements. Simple website design is crucial to our process as we want the content and the message to be the star—not some quirky design elements.
This is a challenge when you have many people working on a design and trying to assert themselves on it. That’s why it takes an assertive web designer with enough experience to stand up for their ideas on how to drive traffic through your website. In the end, we want to inspire action, not just get people looking at the site and moving on.
For the reasons stated above, we called people to action throughout the site with a very clear next step to visit the mall and become customers. We played the assertive marketing consultant during the process of the web design project by sharing with the MOA’s marketing department the important aspects of content strategy so that, going forward, they could have the best shot at attracting people to the blog. We educate our clients throughout the site design process, so that they don’t just have a high-quality, professional website, but they have a site that also brings as many people in as possible.
Throughout a web design process you want to have clear communication from the design and development team as well as from the people within the organization it’s being designed for. For this reason we cut through some of the normal layers of bureaucracy. We took the designer and the key decision-makers on the mall’s team and threw them in a room together to get things crystal clear. Together we got the details needed to create a site that serves the mall’s purposes as best as it possibly could.
Web design for a shopping mall can be amazing, forward-thinking and truly inspiring if the team doing the work takes it on with a fresh perspective. We truly believe that because we did it. Snap Agency’s web design team is ready to help you when you decide professional web design is worth it. Contact us now to get started on your web design project.