Unlike most social media platforms, Pinterest offers the most unique benefits. Did you know Pinterest has over 70 million users?
When it comes to Pinterest the most important thing is to make sure you are providing valuable content to your followers. This is a platform where people are seeking inspiration. Whether that be a DIY project, recipe, or design inspiration. So the trick is to create content that people care so much about that they click through to your website in which you then show them how cool you are and create the content that answers all of their questions integrating in why your brand/product/service is so awesome that they will fall in love with you and…depending on what your goal behind the campaign is…click to buy, etc.
The other key essential is to create a compelling design image. 80% of people click on an image in Pinterest when it is long and vertical. At Snap we help create a compelling content story and create the design for the pin.
Engagement is also an important factor. It also doesn’t just come down to pushing out pins and thinking you can sit back and relax. And if you do, think again. You need to be out there engaging with your tribe and community. Getting in front of people at the right time and place. Creating conversations centered around your brand. After Mercury hired us on for their community management on the Pinterest platform their engagement rate increased dramatically as well, having their highest engagement rate within their last 30 days.
Mercury Mosaics. Hands down, one of my favorite clients. Not only do they have amazing creative and sweet souls but they produce fabulous product. So I am so grateful that I get the opportunity to work and collaborate with them every single day to help their business grow through Pinterest.
Mercury Mosaics is an Artisan Tile Company. They create hand made ceramic tiles that are handcrafted right here in Minneapolis, MN.
This team came to us at the beginning of this year looking to partner with a full digital marketing agency. They realized they had a huge market within the online marketing rather than traditional and knew they had to make moves fast to catch up. They at first started with paid search advertising needs but as soon as I saw their products and what they were all about, I knew immediately they had a ton of missed opportunities within the social realm.
After meeting with their team, we decided to start small and do some testing with Pinterest, only dedicating two hours to Pinterest ads per month. Within as little as 4 weeks, spending $40 per day on Pinterest advertisements we doubled their leads and increased all of the metrics across the board.
|Date||Pin||Total Impressions||Saved Pins||Average CTR||Average CPC||Following Count|
|7.18- 7.24||Sea Mist Moroccan Fish Scale||378.94K||4.64K||0.22||$1.08||3,007|
|7.24- 7.31||Sea Mist Moroccan Fish Scale||418.39K||5.65K||0.31||$0.90||3,110|