Having a brand, service, or product nowadays is not enough. You need to get your valuable content in front of as many eyeballs as possible if you are wanting to leverage and grow through the power of social media. Internet users spend more time socializing on social media platforms that searching Google. And online dating is changing what social media means every single day.
Being Lunch Dates is a dating service, not everyone, even if they are interested is going to like, follow, or engage with this type of service which created a challenge from the start.
There are a lot of social media platforms to leverage with a dating agency. However, we stuck to Facebook, Twitter and LinkedIn. Within one month we were able to increase their social media following by 300% and drive engagement.
We had to be creative and unique in the content pieces we posted. A few ways we did this was by leveraging client’s experiences with testimonials and posting content about date nights in the city, fabulous restaurants, great parks in the area, etc. Creating content that would be valuable to almost any individual in the area makes it ok for one to follow no matter what their relationship status.