When it comes to allocating your advertising budget, selecting the ideal marketing or advertising avenue for your brand can feel […]
Category: Pay-Per-Click Advertising (PPC)
Click-Through Rate 101: What It Is, Where It Counts, and Why You Care
If your brand is dedicating a large portion of your marketing budget to Search Engine Marketing (SEM) and paid social […]
PPC 101: A Beginner’s Guide
Looking for a way to revamp your marketing strategy and increase your advertising efforts, but not sure where to start? […]
3 Ways to Use Your PPC Campaigns More Effectively in 2019
2018 encapsulated what could have been a decade’s worth of changes and improvements in the world of PPC marketing. Google […]
Top 4 Google Ads Tricks You Should Be Using
Google Ads has been an enigma to much of the business world: until now. Famous for its complexity, Google Ads […]
What Is Pay per Click Advertising
Pay-per-click (PPC) is a digital advertising model that aims to bring high-quality users to your site. This marketing model is […]
10 Questions to Ask Your Pay per Click Advertising Agency
Working with an advertising agency is a two-way street. Both you and the agency need to understand one another. As […]
Understanding Pay-Per-Click Advertising
Pay-per-click (PPC) is a digital advertising model that aims to attract qualified traffic to your website through search engines and […]
SEO and PPC: the Perfect Team
In the digital marketing world, we love three letter acronyms. SEO, SEM, PPC, ROI, KPI, you name it, we’ve got […]