Internet advertising isn’t all graphic design and keyword research, as important as those things may be. Sometimes online advertising methods […]
Category: Pay-Per-Click Advertising (PPC)
Google Ads to Begin Testing Images in Ads
Google has always wanted to be the most popular and effective search engine out there, and we can’t help but […]
How to Choose the Right Platform to Advertise On
Where is the best place to advertise? It’s a question that keeps many brands up at night. It doesn’t help […]
Do SaaS Companies Need PPC Marketing?
When you get right down to it, Software as a Service (SaaS) is a pretty compelling concept. For one, it […]
How to Continually Optimize Your PPC Campaigns
If you’re a business looking to increase your online presence, chances are you’ve come across the term pay-per-click (PPC) advertising […]
Audience Targeting vs. Keyword Targeting
It goes without saying that you want your ad campaign to be successful. But to actually get to that point, […]
3 Crucial Calculations You Need to Make Before Starting a PPC Campaign
Think of all those times you’ve searched Google for the “best fast food chains near me,” “business casual clothing in […]
The Top PPC Changes and Trends of 2020
We’re well on our way into the new decade, and one question is at the forefront of every paid search […]
5 Emerging PPC Trends to Watch
Over 3.5 billion Google searches are made every day. That means we’re looking at over 1.2 trillion searches annually for […]