If you’re a business looking to increase your online presence, chances are you’ve come across the term pay-per-click (PPC) advertising […]
Category: Pay-Per-Click Advertising (PPC)
Audience Targeting vs. Keyword Targeting
It goes without saying that you want your ad campaign to be successful. But to actually get to that point, […]
3 Crucial Calculations You Need to Make Before Starting a PPC Campaign
Think of all those times you’ve searched Google for the “best fast food chains near me,” “business casual clothing in […]
The Top PPC Changes and Trends of 2020
We’re well on our way into the new decade, and one question is at the forefront of every paid search […]
5 Emerging PPC Trends to Watch
Over 3.5 billion Google searches are made every day. That means we’re looking at over 1.2 trillion searches annually for […]
All About Keywords
Keywords. You might not be quite sure what they are, but you’ve undoubtedly heard of them. Sometimes, they’re the bane […]
SEO or PPC: Which Is Best for My Business?
If you’re trying to ramp up your business’ digital marketing program, you’ve probably wondered, “Is SEO or PPC better for […]
How Should I Spend My Advertising Budget?
When it comes to allocating your advertising budget, selecting the ideal marketing or advertising avenue for your brand can feel […]
Click-Through Rate 101: What It Is, Where It Counts, and Why You Care
If your brand is dedicating a large portion of your marketing budget to Search Engine Marketing (SEM) and paid social […]