Web design, social media, paid advertising, branding—digital marketing is a complex and multifaceted world. All these elements of digital marketing […]
Category: Pay-Per-Click Advertising (PPC)
Why PPC Campaigns Are So Vital to Drive Medical Device Success
We can’t overemphasize the importance of PPC for the medical field. What better way to get your life-saving medical devices […]
The Top PPC Changes and Trends of 2021
A lot went into shaping 2020’s PPC trends: new technologies, consumer preferences, and a global pandemic, for starters. While many […]
How to Prepare Your Website and Business for a Digital Advertising Campaign
Internet advertising isn’t all graphic design and keyword research, as important as those things may be. Sometimes online advertising methods […]
Google Ads to Begin Testing Images in Ads
Google has always wanted to be the most popular and effective search engine out there, and we can’t help but […]
How to Choose the Right Platform to Advertise On
Where is the best place to advertise? It’s a question that keeps many brands up at night. It doesn’t help […]
Do SaaS Companies Need PPC Marketing?
When you get right down to it, Software as a Service (SaaS) is a pretty compelling concept. For one, it […]
How to Continually Optimize Your PPC Campaigns
If you’re a business looking to increase your online presence, chances are you’ve come across the term pay-per-click (PPC) advertising […]
Audience Targeting vs. Keyword Targeting
It goes without saying that you want your ad campaign to be successful. But to actually get to that point, […]