Over 3.5 billion Google searches are made every day. That means we’re looking at over 1.2 trillion searches annually for […]
Category: Pay-Per-Click Advertising (PPC)
All About Keywords
Keywords. You might not be quite sure what they are, but you’ve undoubtedly heard of them. Sometimes, they’re the bane […]
SEO or PPC: Which Is Best for My Business?
If you’re trying to ramp up your business’ digital marketing program, you’ve probably wondered, “Is SEO or PPC better for […]
How Should I Spend My Advertising Budget?
When it comes to allocating your advertising budget, selecting the ideal marketing or advertising avenue for your brand can feel […]
Click-Through Rate 101: What It Is, Where It Counts, and Why You Care
If your brand is dedicating a large portion of your marketing budget to Search Engine Marketing (SEM) and paid social […]
PPC 101: A Beginner’s Guide
Looking for a way to revamp your marketing strategy and increase your advertising efforts, but not sure where to start? […]
3 Ways to Use Your PPC Campaigns More Effectively in 2019
2018 encapsulated what could have been a decade’s worth of changes and improvements in the world of PPC marketing. Google […]
Top 4 Google Ads Tricks You Should Be Using
Google Ads has been an enigma to much of the business world: until now. Famous for its complexity, Google Ads […]
What Is Pay per Click Advertising
Pay-per-click (PPC) is a digital advertising model that aims to bring high-quality users to your site. This marketing model is […]