Think of all those times you’ve searched Google for the “best fast food chains near me,” “business casual clothing in […]
Category: Pay-Per-Click Advertising (PPC)
The Top PPC Changes and Trends of 2020
We’re well on our way into the new decade, and one question is at the forefront of every paid search […]
5 Emerging PPC Trends to Watch
Over 3.5 billion Google searches are made every day. That means we’re looking at over 1.2 trillion searches annually for […]
All About Keywords
Keywords. You might not be quite sure what they are, but you’ve undoubtedly heard of them. Sometimes, they’re the bane […]
SEO or PPC: Which Is Best for My Business?
If you’re trying to ramp up your business’ digital marketing program, you’ve probably wondered, “Is SEO or PPC better for […]
How Should I Spend My Advertising Budget?
When it comes to allocating your advertising budget, selecting the ideal marketing or advertising avenue for your brand can feel […]
Click-Through Rate 101: What It Is, Where It Counts, and Why You Care
If your brand is dedicating a large portion of your marketing budget to Search Engine Marketing (SEM) and paid social […]
PPC 101: A Beginner’s Guide
Looking for a way to revamp your marketing strategy and increase your advertising efforts, but not sure where to start? […]
3 Ways to Use Your PPC Campaigns More Effectively in 2019
2018 encapsulated what could have been a decade’s worth of changes and improvements in the world of PPC marketing. Google […]