We can’t overemphasize the importance of PPC for the medical field. What better way to get your life-saving medical devices […]
Category: Pay-Per-Click Advertising (PPC)
The Top PPC Changes and Trends of 2021
A lot went into shaping 2020’s PPC trends: new technologies, consumer preferences, and a global pandemic, for starters. While many […]
How to Prepare Your Website and Business for a Digital Advertising Campaign
Internet advertising isn’t all graphic design and keyword research, as important as those things may be. Sometimes online advertising methods […]
Google Ads to Begin Testing Images in Ads
Google has always wanted to be the most popular and effective search engine out there, and we can’t help but […]
How to Choose the Right Platform to Advertise On
Where is the best place to advertise? It’s a question that keeps many brands up at night. It doesn’t help […]
Do SaaS Companies Need PPC Marketing?
When you get right down to it, Software as a Service (SaaS) is a pretty compelling concept. For one, it […]
How to Continually Optimize Your PPC Campaigns
If you’re a business looking to increase your online presence, chances are you’ve come across the term pay-per-click (PPC) advertising […]
Audience Targeting vs. Keyword Targeting
It goes without saying that you want your ad campaign to be successful. But to actually get to that point, […]
3 Crucial Calculations You Need to Make Before Starting a PPC Campaign
Think of all those times you’ve searched Google for the “best fast food chains near me,” “business casual clothing in […]