Why is search engine optimization (SEO) important for your Columbus company?
Identifying the Health of Your Website’s Search Presence
Every few seasons, Google and other search engine companies update their algorithms so they can continue to provide the best possible results for search engine users. Because of these algorithm updates, website practices can become outdated quickly.
In other words, if you don’t have insight into your website’s search engine value, you may be compromising your place as a competitor in your industry. Google will not wait for you to revise your site (front end and back end) before it implements the algorithm.
What Factors Influence My Website’s Search Engine Value?
There are several factors that have an impact on your search engine value. To list one example: bounce rate. Bounce rate is a website metric that measures the time users spend on website pages. Analyzing a website’s bounce rate can help determine whether the page has an engagement problem. A poor bounce rate may mean users are unable to find what they’re looking for or are otherwise frustrated with your website experience.
Another vital metric measured by search engines is the presence and condition of referring domains. Referring domains are websites that link to your website for one reason or another. These links are referred to as backlinks. Search engines view referring domains as credibility boosters for your site. If a popular domain like the New York Times or Apple links to your site, Google takes notice and your site’s domain rating may increase.
Ideally, you’ll want several good domain referrals via backlinks to your homepage. But you’ll also need these to help boost the traffic on your other pages like blogs and product or service pages. Obtaining backlinks for increasing your domain authority can be tricky, though, and often requires the help of an SEO strategist.
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We Offer More Than SEO Analytics Reporting
While Snap Agency provides thorough analyses of KPIs (key performance indicators) for our Columbus SEO clients, we also offer SEO strategy and content development. Through in-depth research of your industry competitors and current search engine trends, we identify what key terms are relevant to your industry. Then, together we incorporate them into your website for the best possible search traffic.
To put it another way, we specialize in obtaining organic leads by funneling search engine users who are looking for what you offer. Thanks to our creativity and a dedicated strategy team, Snap is able to pinpoint opportunities your competitors may not have noticed. From there, it’s all about execution.
How We Do What We Do
We mentioned that we develop content for SEO purposes. So, how does that look? Well, we start with a content interview, in which we connect with your people and begin to understand the best practices of your industry terms and brand voice.
From there, our strategists do their analytics magic and determine where the content opportunities are in your industry. Then, we either provide counsel to your team regarding what the content should cover or we take on the writing ourselves. That all depends on the scope of the project and what the current needs are.
Our typical approach to improving your organic leads via content is in the form of blog posts. Blog posts are a great way to generate web traffic. Through blog posts, your company may show off industry authority and answer questions search engine users have. This can solidify your place as a reliable source to Google and the potential customer or client.
In addition to adding quality content, Snap Agency also evaluates the condition of your website and seeks opportunities for improvement. Because Google regularly improves its algorithms for the search user, websites need regular updating for search engine optimization. How might this look?
One matter that can often go overlooked is the format of your website’s content. This affects its accessibility to the average reader. If your site isn’t formatted correctly, you may see problems with user engagement crop up. This can also happen if your site has a confusing user experience or a difficult-to-navigate menu.
At Snap Agency, we have a team of SEO content and web design experts to ensure your site appeals to users and search engines alike. We can help you consolidate and organize content on your website to create a seamless user experience, boosting engagement, interactions per visit, and other KPIs affecting website performance.
Linking to and from other websites is key for establishing your website’s SEO capabilities. If you want to rank on the first page for an industry-relevant search term, you’ll need internal links and backlinks. Getting backlinks from other domains is no easy feat.
But there are strategists whose job is to network and find the best possible referral domains for any given industry. Link acquisition is a service not easily established by just any SEO company. So be sure your marketing agency partners have backlink strategies ready to implement.
WHAT MAKES SNAP STAND OUT AMONG OTHER COLUMBUS SEO AGENCIES?
It’s our dedication to finding SEO opportunities that your competitors are sleeping on. We utilize a tactic called niche marketing, which seeks to capture search terms other companies don’t notice. From there, we build upon those terms with new content and page sprouting, thereby developing authority for your website.
As the world grows more dependent on search engines for simple and complex questions, so grow the possibilities for companies to provide an authentic presence online. For over 15 years, Snap Agency has helped companies establish and build upon their authentic presence. As an SEO service provider and creative agency partner, we know what it takes to obtain organic leads and retain them for the long haul.