Where does your website show up on Google search? The majority of web traffic comes from Google, Bing, and other search engines. The higher up you rank in the search engines, the more traffic you’ll get. But, how does your website show up in these searches? Search Engine Optimization (aka SEO). Here are some answers to the most common SEO questions.
What is SEO?
SEO stands for “search engine optimization.” SEO is the process of getting more traffic to your website from the the listing on search engines like Google, Bing and Yahoo. Higher search rankings can be achieved by optimizing the content on your website to appeal to these search engines.
What are keywords and why should I use them on my website?
Keywords are words that represent your business and topics your potential customers are searching for. You should conduct Keyword Research to determine what your potential customers are searching for and tailor your website content to reflect those keywords.
What are backlinks and how do they help my website?
A backlink occurs anytime another website other than your own includes a link to your website. Backlinks improve your SEO because search engines recognize this as being “approved” or “voted for” by another website. It establishes credibility.
What is “White Hat” SEO?
“White Hat” SEO is the proper way to go about optimizing your website for SEO purposes. This type or SEO optimization follows the rules and guidelines set by Google. No one can guarantee “first page rankings” but by following “white hat” principles your website can rank high for particular keywords and content.
What is “Black Hat” SEO?
“Black Hat” SEO is the wrong way to go about optimizing your website. It goes against the rules and guidelines that Google has set. You want to avoid using “Black Hat” SEO strategies at all costs because it could get your website banned from search engines forever.
How long will it take my optimized website to improve my rankings?
SEO is an ongoing process. Please be aware that you will not see results overnight. Results can be seen in a few weeks or a few months–you must be patient. The reason why these results will not occur overnight is because the “spiders” or web crawlers that scan your website for fresh, new, relevant content. Continuing to add this fresh, new content will keep the crawlers on your website and may improve rankings faster.
Are you ready to learn more about SEO and improve your website’s search rankings?
For more useful information regarding internet marketing, or to discuss your search engine optimization needs, give us a call at (763) 548-2297 or shoot us an email.