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CPG Brands & Social Media: Your Recipe for Online Success

By Dylan August 17, 2020

We’re always an advocate for companies expanding their social media presence, and CPG brands are no exception. After all, COVID-19 has many of us stuck at home, scrolling the web and dropping more money on online CPG products than ever. We’re talking 15 times the usual amount for 2020.

In short, digital channels are providing consumers with the latest and greatest information and products from CPG brands these days. Now is your time, CPG companies. Social media marketing is ready and waiting to help you succeed.

Our Top Social Media Tactics for CPG Marketing

Creating a social media marketing plan for your CPG business involves much more than setting up an account and posting photos here and there. First, it’s essential that you know your platform like the back of your hand and that you’ve developed a consistent posting schedule to match. 

Let’s talk in-depth about some social media marketing tactics that speak best to CPG audiences.

Invest in Influencer Marketing

Can you believe that over 25% of Internet users in the United States use some form of adblocker? That means your CPG company could be paying mad cash for a social media ad that a good chunk of the population won’t even see in the first place.

One of the best ways to sidestep this problem is by joining forces with an influencer. These public figures know the ins and outs of platforms like Instagram, Facebook, and even TikTok—they eat, sleep, and breathe social media. 

Influencer marketing doesn’t just mean posting photos, either; unboxing videos shared online can provide an authentic and trustworthy look at your brand. Not to mention that the payoff is substantial—influencer marketing ROI is 11 times higher than that of traditional digital marketing. Read that sentence again: eleven times higher!

Consistently Post High Quality Content

Nobody wants their feed oversaturated with just one brand’s content, even if you’re touting the best CPG products out there. Here are our recommendations for how often to post on each social media platform.

  • Facebook: twice a day
  • Instagram: once a day
  • Twitter: three to five times a day
  • LinkedIn: two to five times per week
  • TikTok: once or twice a day

Remember, it’s not enough to post regularly—your content needs to be high-quality, too! Two Facebook posts a day, after all, won’t cut it if you’re just trying to check work off your to-do list. Your brand matters, and your social media posts ought to reflect that.

Commit to Capturing Your Brand’s Voice and Aesthetic at All Times

Are you creating killer CPG social media content? Awesome! Just be sure the general structure of your social media accounts don’t fall by the wayside. We’re talking color scheme, writing style, consistent brand logos and identifiers, etc.

For example, is your brand voice as consistently engaging on your Facebook and Instagram profiles as it is on your web page? If you’ve, say, committed to a quirky persona on your Twitter account, is that reflected not only in your posts, but in your bio, header, and responses to other brands, too? Your audience will take comfort in knowing what they’re getting into with your posts, even as the content itself offers the occasional pleasant surprise.

Consider Developing a “Green” Social Media Campaign

In this world of rush-order online deliveries, consumers are more concerned that CPG materials are eco-friendly than ever. Sustainable packaging and the reusable products within are reasons for both you, the company, and your consumers to take pride.

What sorts of statistics are worth showing off on social platforms? For example, Procter & Gamble have discussed their move to make 90% of their packaging recyclable. Now you don’t have to feel so guilty about your rush orders of toilet paper from the earlier part of this year! If you have some similarly-awesome and eco-conscious claims to fame, talk about them on your social media handle as soon as possible.

Learn the Ways of the #Hashtag

Hashtags are clever tools to introduce new users to your content. If you have an Instagram or Twitter account, develop some of that creative strategy around the hashtags you choose. Select memorable words and phrases. Pair hashtags with visuals. Stay on top of trending tags and their corresponding brand campaigns. 

If you’re still feeling stuck, take a look at some best practices from Twitter and Hootsuite for more ideas. You’ll have built a community around your CPG hashtag in no time.

Social Media Marketing for CPG with Snap

Need help developing a consistent, engaging brand aesthetic? Looking to refine your online voice or develop a game-changing social media campaign? Do platforms like Instagram and TikTok still leave you feeling a little out of your element? Stop what you’re doing right now and drop us a line. You’ll be glad you did.

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