In today’s age, digital marketing is one of those vital tools that can affect whether your professional service will succeed or flounder. Everyone is attached to the internet; it’s the best place for you to reach potential customers.
There are plenty of techniques you can master to increase your presence online and encourage more customers to seek your services. We’re going to walk you through the fundamentals of digital marketing and explain how you can utilize these techniques.
Grow Your Online Presence With Digital Marketing
So, you’ve made a website and a few key social media accounts for your professional service. The next step is growing your online presence. This includes increasing traffic to your website and socials as well as enhancing your service’s visibility.
Three vital topics to get used to if you’re going down the digital marketing road:
- SEO
- Web design & branding
- Paid advertisements
Let’s cover these topics in more detail.
SEO
SEO stands for “search engine optimization” and the goal of SEO is to get your website and other online content ranking high on search engine results pages. There are dozens of SEO best practices, but we’re going to focus on the basics.
Ways you can improve the SEO of your website and related content is:
- Craft your content around keywords as searched by personas in your clientele. For example, if you’re offering web development services, then create posts targeting specific customers, such as web design for construction company.
- Sprinkle keywords throughout your content as organically as possible. If you’re a professional musician offering guitar lessons, make sure the words “guitar lessons” are on your landing page, about me page, service pages, and included in a blurb at the end of any post you make on your website or social media.
- Always use internal and external links. Make sure you’re linking to relevant content or pages on your website on every blog or social media post you create. Also include an external link from an authoritative source to help increase your website’s authority.
Web Design & Branding
We can’t stress it enough, it’s so important that your website is designed with your customers or clients in mind. You’ll probably want to create a website that looks inviting, professional, and authoritative. But have you thought about how you’ll stand out amid the competition? Web designers and creative professionals, thanks to analytics and reporting, will provide you with content that gives online users a unique glimpse at what makes your service different.
Creating a proper brand is also essential. For example, you probably know a thing or two about your brand’s colors. The color scheme of your website should be the same color scheme of your business logo, social media posts, etc. But what about tone? How is your website conveying your company voice throughout its pages?
There’s also sitemapping, which is a key component in web development and the design of the customer journey. There are a ton of resources on sitemapping out there; we would be here all day if we started in on that. So we’ll get into that another time.
Paid Ads
Paying for advertisements is a necessary expense if you want your service to reach as broad an audience as possible. You can design your ads or have someone design them for you. Either way, the key is to ensure that your ads accurately convey your brand, the services you offer, and the reason customers should choose your service over competitors.
This doesn’t have to be a complex process. If you’re a writer who’s offering your services to other businesses, create ads that target specific businesses. You could create an ad centered on marketing for architects and how you can craft blogs for architects’ websites that are guaranteed to drive traffic and increase their conversion rate of traffic to paying customers.
In Summation: Connect With a Digital Marketing Agency
Digital marketing is paramount for anyone offering professional services. Reminder: the key digital marketing components we covered here are SEO, social media, paid advertisements, and web design and branding. Master these essential components of digital marketing and you will reach your goals.
Snap Agency offers SEO services, web builds, branding assistance, and much more. Connect with our people to learn how we can help.