(In case you missed it, we are going to be creating a digital marketing tip video every day for one month and sharing them with all of you wonderful people on our blog here.)
How to Make Data-Driven Creative Decisions
There are several things you can do to ensure that the creative decisions you’re making are being driven by data. Creating a beautiful design is not the only important thing about making design decisions. As marketers, we can’t always trust our instincts, so we need to rely on data to help with those decisions. Here are three tools that will help!
- Google Survey– this allows you to check in with a lot of people about a decision you’re trying to make.
- UsabilityHub.com– you can get answers for free if you answer other peoples’ tests. By answering about other peoples’ designs, you get free feedback as well.
- UserTesting.com- it’s important to get real user feedback for websites. We get feedback about existing websites so that we can make our next one better.