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How to Support Your Construction Company’s Website

By Snap Agency September 22, 2022

Worker's hands use a computer, performing a search while wearing a construction vest.

Your construction company’s website is the foundation of your online presence. It’s where potential customers go to learn more about you and your services, and it’s a key part of your marketing strategy.   

What are the benefits of good web design?

For construction companies, your website is oftentimes the first point of contact between you and potential customers. It’s important to make a good impression by appearing up to date with the latest trends in the industry and delivering technology and trends in the industry. 

Once your website is launched, it should continue to evolve to remain relevant to your target customers. If you invest in its ongoing development and support, your construction company will achieve the best results for converting leads into projects.

Additionally, a well-designed website can help you rank higher in search engine results, which will give you more visibility and help you attract more leads.

Using web design to obtain & close more construction leads 

Managed Services 

Managed web services is a broad category that includes everything your business needs to remain relevant in the online marketplace:

  • Ongoing content updates to your website
  • Modifying the technology of the website so it keeps up with modern standards
  • Making your pages load faster to give your target customer a better experience.

A managed services partner takes responsibility for updating your website so you can focus on running your construction business. 

Organic SEO  

When someone is looking for a general contractor, you want your construction company to be the top result they find online. Search Engine Optimization is the process of making your construction website appear as the top result for relevant searches. This is done through a combination of on-page optimization (using the right keywords in your content), and off-page optimization (authority pages online linking to your website). 

Web Refreshes  

A web refresh is a great way to give your construction company website a facelift without starting from scratch. A web refresh can be as simple as adding new photos and videos or updating your company’s key information (address, phone number, services offered, and areas served). You might update the design, and add new features and functionality like a blog or client portfolio section, or an online payment system. 

Why are web refreshes important for construction company web design?

Web refreshes help you stay current with the latest trends in building construction so it’s a good idea to refresh your website at least every 2-3 years. Additionally, a web refresh can help improve your search engine rankings and attract more leads. 

By investing in a web refresh, your website will look modern and up-to-date. This is important because potential customers will judge your construction company based on how your website looks. If your website looks outdated, they may not take you seriously. 

What to expect during & after a web refresh 

If you’re thinking about refreshing your construction company website, there are a few things you need to do to prepare. 

  1. Gather all of the information that needs to be updated. This includes your construction company’s contact information, services, and any other important details. 
  2. Decide what changes you want to make to your website. Do you want to add new photos or videos, update your company’s information, or add new features, such as an online payment system? 
  3. Find a web designer who can help you implement these changes; ideally, your designer should also have a deep understanding of SEO. 

When you’re ready to start the web refresh process, your web designer will first make a mock-up of your new construction company website. This will allow you to see what your website will look like after the refresh is complete. 

Once you’re happy with the mock-up, the web designer will start making changes to your actual website. Depending on the extent of the refresh, this process can take anywhere from a few days to a few weeks. 

When the refresh is complete, you’ll have a new construction company website that looks modern and is optimized for search engines. Your customers will be impressed, and you’ll be able to attract more leads.

Minneapolis SEO & Web Design Agency Serving Businesses Everywhere

Snap Agency is a creative agency partner headquartered in Minneapolis. We serve businesses across the nation with digital marketing solutions that include web design, SEO, and branding. Curious to learn more? Give us a call or fill out the online form.