What are social influencers, and why do we work with them?
Social influencers are people who can affect change across audiences. It’s about getting people to talk about you and your brand at the right time. Using social influencers helps build relationships for you without you having to do any of the work. An influencer can reach your ideal clients and consumers that your brand may not be able to through their high-profile, highly followed blogs and social networks.
Leveraging influencers is a great way to get your brand in front of the right audience. It’s no surprise that we turn to our friends or people we trust when we are looking to buy. This is why online reviews are so important. Social media is a great way to get the right people talking about your brand. These “right” people are known as social influencers—and they’re the ones who can influence how others are exposed to or feel about your brand.
We invest in getting influencers to share our created content or experience reviews. This is a great way to build up relationships with thought leaders in the industry. This not only grows your social media reach and influence, but it also enhances brand recognition and brand authority.