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Manufacturing Web Design 101: Understanding the Basic Needs of Your Manufacturing Website

By Snap Agency May 1, 2022

 

Your manufacturing web design matters. A lot. Whether you’re starting a new website or looking to overhaul your current online image, it’s crucial to first consider how you want to optimize your potential clients’ first impression of your company.

Why? Because in the digital age, your website is both a billboard to the world and a personalized message to your ideal customer. In other words, a well-designed website can passively attract new leads and turn them into customers, moving visitors all the way through the sales funnel and into your inbox.

At Snap Agency, web design for manufacturing companies is our specialty. We understand the unique needs and challenges of the manufacturing world. In this article, you’ll learn how strategically crafted manufacturing web design can generate more leads, outperform competitors, scale with you as your company grows, and ultimately, increase your bottom line.

Without further ado, here are the top five must-haves when it comes to manufacturing web design.

B2B Branding

Seth Godin, a renowned marketing expert, once said that branding is “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

That’s right: your branding helps define your relationship with customers. Excellent branding establishes authority, builds trust, and keeps customers coming back.

That said, is your visual identity working for you? Before you build or redesign your manufacturing website, ensure you have every element of your branding established. Flipflopping will lead to a confusing customer experience and expensive redesigns down the road.

Elements of B2B branding include:

  • Logo
  • Imagery
  • Colors
  • Packaging
  • Typography
  • Messaging

Use your company’s goals, mission, and values as inspiration for the look and feel of your brand.

Manufacturing Web Design

Once you have a vision of your branding, it’s time to design your website. At a minimum, your web design should provide a simple user experience that guides leads through your sales funnel.

The five most important pages of your website are:

  • Homepage
  • About
  • Products and services page(s)
  • Contact page
  • Blog

For most websites, these are the five links you’ll see in the menu bar on every page. That’s because each one is uniquely important to building the trust of the customer as they learn more about your company and services.

Make sure your branding is consistent and instantly recognizable across all pages. Ensure these pages are easy to access from anywhere on your site.

Website Development

Now that your creative juices are flowing, you need a premier website development team to implement your vision. User experience is just as important now as it was during the web design phase.

First, let’s talk tech. You probably know how important search engine optimization (SEO) is when it comes to being found on the internet. If you’re one of the many manufacturers who serve a national or even international audience, you have a lot of competition.

Development factors that can place you ahead of the competition include:

  • Fast site speed
  • Easy navigation
  • Pop-up messages and newsletter sign-up forms
  • Calls-to-Action (CTAs)
  • Tracking and analytics
  • Excellent online security
  • Social sharing buttons

The best part? These factors benefit SEO and the user experience. Win-win!

Testing the Customer Journey

Let’s say your website is up and running, but you’re not attracting many leads⁠—or you’re attracting the wrong audience altogether.

When your website isn’t performing like you expected it to, it can be frustrating. Fortunately, there’s often an identifiable and solvable issue with your customer journey.

The right manufacturing marketing agency can help you finetune your sales funnel to generate many more qualified leads.

Ongoing Optimization

The road to a successful, lead-generating manufacturing website doesn’t end when you click Publish.

Online success means constantly working to outperform competitors, who are constantly working to outperform you.

Use your blog to answer users’ questions and demonstrate your expertise in your field. How-to articles and tutorials show your audience that you know your stuff. Hint: the right keywords will attract the right audience in droves.

The Right Manufacturing Marketing Agency Can Generate More Leads Faster

At Snap Agency, we understand that you have a lot on your plate. But you don’t have to go it alone. We know that web design for a manufacturing company isn’t as straightforward as a typical platform, and we’re here to help.