Spenser Baldwin

Spenser Baldwin
COO, Partner

Spenser has over 10 years experience in web development, project management, digital marketing and E-commerce. As a partner at Snap, he guides long-term vision for product and processes.

Spenser can be found in any number of places. He might be in his office intently staring at his computer while answering emails. He stares just as intently at a Snap team member after asking particularly philosophical questions, or using words we’re left to ponder for the rest of the day. Lots of times he’s at a client meeting and can’t be found at all! Spenser will occasionally venture outside of his office to ask his thought-provoking questions, change the Pandora station, or stir up a conversation about his rap song of choice. We’re lucky to have Spenser around because every day he pushes each of us to be better.

What was your first concert like?

John Mayer with Maroon 5 and, iirc, Guster. The first two guys were still relatively unknown but were starting to blow up around 2000 – 2001.

I went with a friend who kept trying to convince me that I wouldn’t lose “man points” by going (I’ve got kids now so with whatever I lost, it’s now back; I sired something) but once JM started playing, I just remember not being able to stop watching and listening. The guy was fire on the guitar. Best part was that it was me and about 1000 women, so John made it really clear that he wanted to be the ultimate wingman. Fool’s errand as I wouldn’t meet the love of my life till later.

Maroon 5 was the same. If you’ve never seen them perform, even if you don’t like pop-candy-rock, they are ridiculously talented and put on a great show.

I remember nothing about Guster except bongos. That’s not a euphemism.

What do you do for Snap?

At the core, I am a facilitator for what all the other roles need to do their jobs well. From working with George on Snap’s growth strategies to making sure our coffee pots are full, you’ll find some part of my role in between all of it.

What do you like most about your role?

I’m a multi-T-shaped person which means I like to generalize but in a specific areas. Learning and application are my favorite things, so whether it’s a process for building a website or how to hire the best people, I get to constantly try new things and learn. As Snap grows, my role becomes more and more about longer-term strategy and financials, some people see that as “the [boss] man” but with the way my brain works, there’s nothing more generalist and still specific than running a company. Same with leading and mentoring others: I get to come in every day and watch really smart people create cool stuff. How couldn’t you like that?

What do you like most about Snap?

We’re doing normal things in unique ways which creates extraordinary outcomes. That’s “agency” for saying, what we do isn’t hard but doing it really, really well, is. Snap has some of the smartest people I’ve met. On the flip side, we’re a young company but just like in Pro Sports, if coaching is good and the culture is correct, amazing things can happen. We’ve had exceptional growth over the past few years and the outlook is more of that.

What can you never leave home without?

I could be cute…but I can never leave home without my family. Sometimes it’s physical, mostly it’s mental. Everything that I do starts and stops with them. I’m so very thankful for my wife, Ashley, and her selflessness and energy have allowed me to pursue my personal dream of owning a successful agency.

Coming home to my kids provides me with a level of happiness I didn’t understand before. Granted, you don’t need offspring to feel real connections. For my personality, it is a relationship that completely surprised me in how much I would treasure it. Plus, you know, my kids are really cute, so it’s always fun to see a small human trying to learn and apply things.