Pinterest has always been a top social media channel and is continuing to grow rapidly. Semiocast released a study recently that reports the social channel has over 70 million registered users, who have pinned, repinned, or liked over 20 million images. Of these 70 million users, 79% are located in the United States and 55% of new users are located in the U.S. Is Pinterest currently part of your eCommerce marketing strategy?
With the recent updates to the website, Pinterest has become very brand friendly. Pinterest is a visual channel and relies on images so it is the perfect outlet for consumer products. Here are some tips to get you started on Pinterest for your eCommerce company.
Verify your website
Pinterest has created the ability to verify your website in your profile. This establishes credibility and will drive traffic to your website. Learn how to verify your website here.
Create Lifestyle Boards
Pinterest was designed to curate and share images with other users. Create boards that reflect the lifestyle your consumer has. For example, if you own a home goods product, consider adding interior design boards or recipe boards that would interest your consumer.
Write Quality Content for your Pins
Pinterest has the ability to write a brief description of your product and can list the price right on the pin. Pinterest is indexable by search engines so you want to provide relevant content. With the new business updates, Pinterest has added “Rich Pins.” Rich pins contain product information in the pin box. It creates the ability for consumers to find your product quickly, drives traffic to your website and saves time because you don’t need to write a lengthy description anymore. Pinterest can gather information right from your website.
Monitor Analytics
Pinterest as also rolled out a new analytics monitoring tool. With Pinterest analytics, you can find out how many people are pinning from your company website, seeing your pins, and clicking your content.
Social Media Marketing
Snap Agency is a digital marketing agency dedicated to helping ecommerce and local businesses get more leads and sales online. Our social media marketing team can manage and create content for your Facebook, Twitter, Google Plus, LinkedIn, and Pinterest accounts. Give us a call at (763) 548-2297 or contact us online to request a free consultation.
Image credit: Pinterest.com