Facebook announced last May that only 16% of fans see a brand page’s Facebook post. A month later Facebook launched Promoted Posts which gave brands the ability to promote specific content to reach more than 16% of their fans or friends of fans.
Facebook currently has 1.1 billion users and of that 1.1 billion, 70% of users are in North America are connected to small business’ pages. Promoted Posts give you the ability to promote specific posts on your page starting at just $5.00. Since its launch a year ago, over 7.5 million posts have been promoted using this service. Is your business currently taking advantage of this opportunity?
What is a Promoted Post?
A Promoted Post is a post from your Facebook timeline that you have chosen to promote to more of your fans. Promoted Posts start at just $5.00 and will be seen in potentially hundreds to thousands of more fan’s timelines depending on your audience. You can increase your budget in various increments to reach more people. You also have the option of targeting a specific demographic. These targeted demographics include: location, age, gender and language.
Promoted Post Facebook Guidelines
Just like any ad on Facebook, you must have the ad must adhere to Facebook’s guidelines and be approved by the ads team before it goes live. A Promoted Post may not contain more than 20% text or it will be rejected. Facebook has a guide to help you determine how much text your post contains. A post will remain in user’s timelines for 1-3 days.
Does it work?
Facebook does not promise you will receive more engagement from a Promoted Post but they do promise that your post will be seen by a much greater audience. This will most likely return more engagement on the post. After a Promoted Post campaign has ended, Facebook will send a receipt with information about how many people your ad reached. Clients of ours have seen excellent results from these ads.
Ready to get started?
Snap Agency is a digital marketing agency dedicated to helping ecommerce and local businesses get more leads and sales online. Our social media marketing team can manage and create content for your LinkedIn, Facebook, Twitter, Google Plus, Pinterest or YouTube pages. Give us a call at (763) 548-2297 or contact us online to request a free consultation.