Whether you’re a small business owner, or at the top of the Fortune 500, to drive more traffic and increase revenue, these SEO blogging tips for business will do the trick. Search engine optimization is an important tool in your venture, and has it’s own subset of tools that you should familiarize yourself with.
Let’s go through some of the search engine optimization tools available when writing your blog.
SEO Keyword Optimization
First and foremost, keyword optimization is incredibly important for search engine rankings in Google – they fuel the engine, so to speak. In 2014, much of your SEO strategy should be reliant on the content you create. It’s important not to spam readers with keywords galore — infact, search engines will penalize you for that. Stick to one or two at the most when writing for the web.
Instead of basing your blog around one or two general keywords, include long-tail keywords targeted toward your audience. The consumer these keywords will attract are much more valuable to your business, as they are much more likely to convert.
Think of it this way:
Obviously, you were brought to this webpage because your search resembled a keyword along the lines of SEO blogging tips for business. If you were an independent dentist trying to attract traffic to your blog, your initial keyword ideas are probably similar to these:
- Teeth cleaning
- Dentist appointments
The problem with this, is that every dentist’s office on the Internet will be utilizing these exact keywords. Make them more specific.
- Top rated dentist office
- Affordable teeth whitening for adults
- Dentist appointment for (insert insurance policy here)
So, you can see how adding that extra information will specifically target by personality, location or even just semantic conduction.
Keywording for Google: The How
So, you have your keyword picked out, eh? Well, let’s get going on keyword density, placement, visibility.
According to Hubspot Product Marketing Associate, Rachel Sprung, there are several places to put these keywords so they will be the most effective.
Title tags are basically the headline of your blog entry. Make sure your title is both attractive and search engine optimized, so readers as well as Google won’t detract from your writing. A general rule of thumb to follow is to keep the title (including keyword) of your blog post in between 30 and 70 characters.
As mentioned above, including your keyword throughout your post is necessary. Keep in mind that overdoing it will cost you in the eyes of a search engine. Make it readable.
Your URL structure should match whatever keyword you are targeting. Search engines use this information to gather what the post is actually about, and the layout of your website. A sloppy structure could get you into trouble with not only Google, but with customers who are confused about navigation.
This description is just a blurb about what your entry is about. It shows up in search under the bold clickable title of the entry itself. Toss in a keyword, but make sure your summary is simple and effective – Google shrinks the 156 characters available due to inclusion of the publication date in the snippet.
Each one of your SEO blog posts should have images. According to professional consultant, Jeff Bullas, blogs with images attract 94% more readers. With this information, you need to take advantage of image ALT tags to help Google understand what your post is about. For all you bloggers, that means including your long-tail keyword not only in the text, but behind the scenes as well.
Here is a very useful, albeit simple guide to inserting image ALT tags on WordPress by Business 2 Community writer, JR John.
Need Help Improving SEO for Your Business?
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