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Snap Spotlight: Phoenix Endeavors

By Snap Agency April 14, 2015

Key Concepts You’ll Love

  • Informative
  • User friendly
  • Conversion Centric

When Phoenix Endeavors came to Snap, what struck us most was how their their website did not represent their reputation as a top-tier provider of SAP consulting services. We know that this is a company that caters to a sophisticated and discerning clientele. Our primary goal in working with them was primarily to match their quality of the service they provide to the overall look and feel of a new website. Improving visual design and messaging would be two top priorities.

old phoenix endeavors website
The 0ld Phoenix Endeavors About Page

As we began our investigation into Phoenix Endeavors’ current site, we noticed that it was not up to current design best practices, and didn’t feature content representative of the services they provide. Imagery didn’t portray who they are as a brand, and it wasn’t clear what their services were. We wanted to leverage Phoenix Endeavors as a knowledgeable resource for SAP Services. Our first question for them was, “Just what is SAP?” It’s something we couldn’t find the answer to anywhere on their website, which was just one of the many aspects we wanted to improve. While users who land on their site will likely know which SAP services they are looking for, it was important to Snap that the services Phoenix Endeavors does offer are highlighted and discussed in greater detail, This was accomplished by increasing their service pages and adding depth to the content.

What we have now is a beautiful, more modern, informative, fully responsive website for Phoenix Endeavors. We asked the design team to break down their five favorite things about the new and improved PhoenixEndeavors.com. Here’s what they had to say.

New Phoenix Endeavors
The new Phoenix Endeavors “About Us” Page
  1.  The overall look and feel of this site is more intriguing and up to date from a design perspective. This is more likely to make Phoenix Endeavors SAP consulting come off more knowledgeable and professional than their competitors.
  2. This site also does a very good job highlighting what SAP consulting is, since a lot of people don’t know what that means. We also wanted to call out the other services Phoenix Endeavors provide.
  3.  The information provided on this site is simple and easy to get to. This whole site is minimal in background noise; this site is very much about the content.
  4. It’s easy for the user to see and know how to contact Phoenix Endeavors. The CTA button is bright and is present at all times.
  5. Lastly is the color scheme. It is an up to date color scheme that draws attention to all the right areas.

Are you looking for a new website for your business, or interested in improving the one you have? We are a digital agency based in Minneapolis with expertise in SEO services, responsive web design, PPC management, and more. Take a look at some of our best work to see what we can do. Contact Snap Agency today to bring your website, and your business, to the next level.

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