Social media platforms aren’t a one-size-fits-all group. They have different forms and different purposes, different audiences and different reaches.
Take Snapchat, for example. The number of Snaps, as they’re called, shared on this platform has grown—and grown and grown. It’s not just a few members contributing content, for example: Nearly two-thirds of users use Snapchat. And that use is amazing—10 billion daily video views and 9,000 Snaps sent every second of the day.
So how then does Snapchat fit into your efforts to create a cohesive marketing strategy that builds and strengthens your community? One of the ways is to use all of the different tools inherent in the platform. It’s a great way to extend the cohesiveness of your visual look. You can also use Snapchat to create geofilters, which helps to give attendees at any events you have a dynamic visual look.
So what else can you do with Snapchat? This graphic can help.