Loaded potato skins, triple-hot buffalo wings, four-meat chili, 17 layer bean dip and an extra notch on the ‘ol belt. It’s merely days away from the biggest sporting and advertising spectacle in the country: Super Bowl XLVIII.
The Super Bowl is a great time to get together with friends and family and, well, consume. We consume the products that are often being advertised during the game – Doritos, Budweiser, Coke, etc. – and from our iPhones, tablets and computers, we consume the rapidly-fired content that Internet communities keep stoking.
Maybe your company or social media marketing agency can’t afford the $4 million it takes for a 30 second spot like Anheuser-Busch and Frito Lay, but you can still must take advantage of other channels and platforms to promote your small business during the big game.
For A Super Audience: Take It Online
According to a survey by the National Retail Federation, an estimated 179 million people watched the 2013 matchup between San Francisco and Baltimore. While Super Bowl tweets during the game shot up to about 24.1 million. Looks like you have an audience to work with. Find your company’s niche community online and speak directly to them.
There are plenty of things you can do as a small business owner to draw people into your brand’s social media profiles. Host a contest, give away a prize, watch and wait for real-time marketing opportunities, live tweet the play-by-play and above all — have fun.
Give your target something interesting to talk about and share on their networks. We all remember Oreo’s smashing success during last year’s game. How will you harness that knowledge on the Web to communicate your message to the right social audiences?
Social Media Marketing Agency For Your Small Business
Does your company or startup need help connecting with a customer base on Twitter or Facebook? Snap, a social media marketing agency, will transform your online presence. Give us a call at (763) 548-2297 or contact us online to find out how we can make profits grow through digital marketing.