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Top U.S. Searches of 2019: A Review of This Year’s Most Searched Subjects

By Snap Agency January 16, 2020

The answers to any and every conceivable question are now available just beyond consumers’ fingertips—through a few quick clicks on a keyboard. Within seconds, search engines reveal thousands of results on any subject. Google, hailed by most as the king of search engines, recently released its top trending searches of 2019. The company sorted this interesting data by country, global listings, and top searches. 

Google’s trending results show which search terms or keywords experienced the most significant jump in search volume in 2019 from the 2018 results. Let’s focus on trends within the U.S., and what they might tell us about the future of search.

2019 Trending U.S. Searches: The Top 5

The top five Google searches in the U.S. span multiple categories, including news, people of interest, and entertainment. These five terms are ranked in order according to search volume gains in the U.S.

Disney+

Calgary, Alberta. Canada Dec 5 2019: Person holds an Apple TV remote using the new Disney+ app on a Vizio TV. Disney+ video streaming service will exclusively show Star Wars: Jedi Template Challenge.

The newest addition to the long list of streaming services, Disney+ claimed the top spot as Google’s most searched topic in 2019. Similar to its competitors, Disney Plus streams movies and shows along with original content. 

Cameron Boyce

Only 20 years old, the Disney Channel star Cameron Boyce passed away suddenly in July of this year. Reportings on his death claimed he passed in his sleep due to a seizure related to an ongoing medical condition, for which he was receiving treatment. 

Nipsey Hustle

Another celebrity on Google’s top five searches in 2019 is rapper Nipsey Hustle, who was killed outside his business in L.A. The incident greatly affected the rap community, and the resulting court case and sentencing were widely covered.

Hurricane Dorian

Hurricane Dorian was a massive storm that hit the United States, Canada, and the Bahamas in September of 2019. Though the effects of Dorian were felt in all three countries, the Bahamas reported at least 30 storm-related deaths.

Antonio Brown

The New England Patriots were the third team in 2019 to release the now ex-NFL player Antonio Brown due to two separate accusations of sexual misconduct. Brown denied involvement in any wrongdoing and is now being courted by nearly two dozen NFL teams as a free agent. 

More Top Google Searches

Fashion

Clothing Styles

Home Decor Styles

  1. Camp
  2. Egirl
  3. Eboy
  4. Steampunk
  5. Harajuku
  1. Farmhouse
  2. Colonial
  3. Cape Cod
  4. Spanish
  5. Art deco

People

Actors

Athletes

Musicians and Bands

  1. Jussie Smollett
  2. Kevin Hart
  3. Lori Laughlin
  4. Felicity Huffman
  5. Keanu Reeves
  1. Antonio Brown
  2. Bryce Harper
  3. David Ortiz
  4. Andrew Luck
  5. Myles Garrett
  1. R. Kelley
  2. 21 Savage
  3. Billie Eilish
  4. Lil Nas X
  5. A$AP Rocky

Pop Culture

Movies

Songs

News Stories

  1. Avengers Endgame
  2. Captain Marvel
  3. Joker
  4. Toy Story 4
  5. The Lion King
  1. Old Town Road
  2. 7 Rings
  3. Shallow
  4. Sunflower 
  5. Truth Hurts
  1. Hurricane Dorian
  2. Notre Dame Cathedral 
  3. Women’s World Cup
  4. Area 51 Raid
  5. Copa America

2020 Search Predictions

Based on 2019’s top Google searches and SEO trends, we can make a few confident predictions about the new decade. To help your content rank higher in 2020, keep these things in mind.  

The Mobile-First Mindset Persists

Mobile-first indexing ranks results based on the mobile version of the content. The means of searching—desktop, tablet, or smartphone—doesn’t influence the index. This methodology represents a significant change from the previous indexing process, which focused primarily on desktop ranking. Soon, mobile content will be the primary ranking basis for search engines. If your site is not optimized for mobile indexing, it’s wise to make that change ASAP.

Voice-Search Reigns

Rising mobile usage and evolving indexing options are also contributing significantly to a rise in voice search. Accommodating for voice search capabilities is a unique challenge that requires in-depth knowledge of anticipated consumer trends. Ultimately, voice search won’t just change website configurations and their marketing; it will alter SEO altogether. 

SEO Is Still Invaluable

While SEO is expected to change with continued advancements, it remains a crucial aspect of any successful marketing strategy. As big technology companies keep getting bigger, investing their sizeable budgets and teams into the development of new algorithms, your SEO strategy must stay current. Whether this means taking your local SEO to the next level, completing your Google My Business profile, or improving your site’s crawlabilty, keeping your SEO up to date is key to maintaining your place in search rankings.

Move Forward With Snap

New changes and trends continue to drive digital efforts, including SEO, forward. While no one can be sure exactly what the future of digital marketing will bring, it’s vital to be prepared for any new trends so your brand can come out on top. You don’t have to face these inevitable search changes alone in 2020—contact Snap. Our forward-thinking team is equipped to roll with whatever punches search engines throw our way—and we’ll make sure that you are, too.

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